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Ms. Jarina Begum
Baliya Uttar Pradesh
Ms. Jarina Begum is 32 years old married
women who lives in a small village of Baliya in
Uttar Pradesh. Her family includes her Mother
in-law, Father in -law, husband and 5 Children.
Due to economic struggles, she could not
continue her studies after 10th standard, and
she was married early by her parents. However,
her dream was always to be an independent
woman though she never thought about
becoming an entrepreneur ever.
However, her fate has planned something else
for her. The family where she got married had
been engaged into the spice business since more
than 20 years as a primary source of income.
After getting married, Ms. Jarina Begum also
started helping her husband in the business.
Thereafter, she gained some experience of the
business and showed her interest in the business expansion so that she could be able to provide a good
education, health and lifestyle to their children and family members. Ms. Jarina Begum’s husband and in
laws really appreciated the idea of expansion of the existing business of spice and agreed to take the loan
from bank.
Unfortunately, they could not get the financial assistance from bank due to limited exposure to banking and
no formal credit history. The hope of ray came into their life when they heard about SATYA MicroCapital
Limited through SATYA’s field officers in an open general meeting. After all the consultation, Ms. Jarina
Begum applied for a loan amount of INR 35000 in SATYA which was sanctioned soon.
With the help of loan, she and her husband purchased additional raw material. As a result, their business
production has been increased to 75% with better marketing opportunity where they started to sell their
readymade spices to the distant market along with the local market. This opportunity and rising market
demand have built their confidence and again she applied for the next loan amount of INR 45000 in SATYA
within a time frame of less than 2 years.
The main purpose of second loan was to improve the quality of the products for the existing and new
customer and providing better packing and marketing facilities. With this value addition in the business
their monthly sales have increased from INR 3,000 per month to INR 15,000 per month.
In 2019, Ms. Jarina Begum had again taken a loan amount of INR 60000. She is quite happy and stable with
the current business profit and practices because lockdown period did not hamper their business because
of the hard work she and her family put in their business along with the timely availability of financial
assistance from SATYA which has ensured the good quality and services to their existing customer. To
maintain the customer loyalty and retention,they have developed a mitigation strategy for COVID 19 where
they created a rewarding coupon system which encouraged existing customers to purchase the products
continuously. In this manner, they use to provide TV, utensils, water filter etc. as reward for the lucky
customers. As a result, the entire business did not get affected.
At present, turnover of their business is 5 lacs per month and it is growing gradually. The couple is planning
to expand their business on a next level and plan to provide employment to other and can do something for
the society well- being.
Ms. Jarina Begum sincerely expresses her heartfelt gratitude to SATYA for extending their helping hand and reaching out to many entrepreneurial women like her by not only providing financial support but also providing them technical skills on various income generation activities.
